Setting Goals For 3rd and 4th Quarter

Setting goals are essential to success. If you haven’t read our blog on how to measure growth with analytics, click here now! Now that you have a better understanding of what types of tools you can use to evaluate your website and social media traffic, it is time to set some goals. 1st quarter we all started with big hopes and dreams. Each with a list of New Year’s resolutions in our hands ready to take on the next 365 days. 

Around 2nd quarter half of you had fallen off the band wagon if you had even stayed on for that long. Now we are coming to the end of 2nd quarter and it is time to reevaluate once again. 3rd and 4th quarter are just as important as 1st and 2nd if not more. 3rd quarter is when we all catch our second wind and begin to start brainstorming and automating systems to prepare for the hot mess of 4th quarter. 

There are almost twice as many holidays in the later part of the year. Holidays mean sales. Sales mean money, but also longer working hours and revision upon revision of sales funnels, website images, product uploads, blogging etc. The list goes on. To make a long story short, if you don’t spend 3rd quarter refining EVERY DETAIL of your business, 4th quarter will be nothing but a nightmare. Here are a few tips for setting goals FOR 3rd quarter AND in the 3rd quarter to get you through the end of the holiday season rolling in dough. 

1.    Analyze previous numbers
You don’t have to go into a goal setting session blindly. Look at your numbers from last year and compare. Most website platforms store analytics as well as certain social media platforms. Collect previous year numbers and even last month’s numbers to compare day by day. Before you set your goals, you need to know what to expect. 

2.    Be realistic and know your limits
When you set, your goals be realistic about how much you can take on. Especially if you are a solopreneur. Only you know how much time you can dedicate towards your business. Whether you are still transitioning from your 9-5 to a full-time entrepreneur or even if your business is strictly a side hustle. Don’t bite off more than you can chew before the food even gets to the table. Know your limits. 

3.    Super stretch goals
This is the one exception to knowing your limits. Although your goals should be realistic, you should also consider a super stretch goal. A super stretch goal is attainable in perfect conditions. In a perfect world, if everything goes right, this is what will be accomplished. Even though there is always something that goes wrong, super stretch goals are obtained through how well you adapt to the circumstances you are given. 

4.    Write it down! 
Write your goals down on paper. Not typed! On paper. I stress this point because when things are put into writing they take on a life of their own. Writing your goals down means that you are holding yourself accountable. When you reach your goals it always feels better to have something to look back at as well. 

5.    Automate, automate, automate
This is a goal you need to set for yourself in the 3rd quarter. Before the holidays come you need to have as much of your business automated as possible. Your sales funnels need to be in place. The website should have a frequently asked questions page. Having a website that almost completely runs itself should be a priority goal for you BEFORE it’s too late and you’re responding to 30+ emails a day if not more. 

Be a goal setter! Entrepreneurs that set goals have an immensely higher chance of succeeding than those that are just running their operations day by day. Setting goals means that you are taking control of your business and holding yourself accountable for growth and positive vibes. 

kelly conleyjefferson