Capital Campaign Websites: 9 Must-Haves

A stand-alone capital campaign website is a great way to supplement printed campaign materials and expand the reach and effectiveness of your effort.

The campaign website works alongside printed materials to broaden the reach and flexibility of campaign messaging. It also offers specialized functionality that makes raising funds easier.

Let’s take a look at the nine parts of a great capital campaign website:

1. The Plan
Include an online presentation of your plan, expanded to include information that would not fit in the brochure: additional copy, project renderings, floor plans, etc.

2. Progress Bar
A progress bar shows your goal (and challenge goal) and tracks progress towards (and above) those benchmarks. The progress bar should be activated only after your campaign kickoff, to show early success.

Online Giving Sites3. Q+A
A good Q+A answers common questions and responds rapidly to questions that may arise through the campaign. This keeps misinformation in check and ensures there is no uncertainty in the minds of donors.

4. Resources
This section provides planned giving information so that donors can consider creative giving options in addition to their cash pledge. A Resources section can also provide downloadable architect’s plans, a masterplan document, or other lengthy pdf files.

5. News
A news feature enables you to keep the campaign fresh by going into depth on particular aspects of the effort and by providing testimonials from key individuals, announcements of campaign milestones, and more.

6. Video
Many of your visitors will like to read about your plans. Others will appreciate a video. This is a great way to bring your plans to life and can be shared via email and elsewhere.

7. Gifts Table
The venerable gifts table shows the sizes and numbers of gifts required to make your campaign a success. Bring the gifts table online.

8. Gifts Calculator
A calculator enables donors to see that they are capable of giving more than they might have guessed when the gift is broken into smaller payments. Donors can enter a total pledge and see how much would be given on an ongoing basis to meet that commitment. Alternately, they can enter what their payments might be and see what their gifts would add up to—the total pledge. Those little payments over 3-5 years can really add up.

9. Pledge Form
A secure pledge form enables recurring online giving so that donors can pay digitally on a recurring basis, dramatically reducing pledge attrition and enabling online giving to more than pay for itself.

kelly conleyjefferson