If you own a business, you should own a blog. Marketing is just that simple. No matter what passion you monetize, having a blog will increase both your traffic and sales. There is an underlying belief that certain industries do not benefit from blogging and masses of written content such as; hair stylists, childcare, and professional services like lawyers and doctors. Blogging is for everyone. Today’s consumer wants to know what you know and how well you know it BEFORE they make a purchase. We live in an age of information and being able to establish an online presence in your niche means more sales for your business and new possibilities to expand to new ventures. As if I have not already given you enough reasons to get blogging, here are the top 5 reasons your business needs a blog.
1. Additional Income
Blogging can produce some additional income. There are many articles floating around on the internet about how to monetize your blog. Some of these include affiliate links, sponsored posts or ads and personal product sales. To begin, affiliate links are clickable features of items you love that your audience could potentially benefit from. Companies pay bloggers to write about their products and link back to the company’s website. When one of your readers purchases the product via the link in your blog you earn a commission! This method of monetization is great when you have a product that you frequently use and do not mind recommending. Sponsored posts or ads are when companies pay bloggers to showcase their product. These differ from affiliate links, because the reader does not have to click a link for you to receive a commission. There is usually an agreed upon flat fee beforehand. Lastly, personal product sales are items that you have personally developed and make available for purchase such as e-books. Blogs are a great place to call attention to the products you have developed and how your readers could benefit from them.
2. Audience growth
Business owners experience periods of growth, stagnation and everything in between. When it comes to growing, your social media following and getting your brand in the eyes of the public blogging plays an important part in attracting new consumers. You have probably heard the phrase “Customers are not buying your product, they are buying you!”. This quote is undoubtedly true. Consumers will be more likely to follow you and your journey if they feel as though they know who you are. Blogging is the way consumers get to know you!
3. Let them know who’s boss
Solely because you say you are an expert, does not make you an expert. Consumers want to see PROOF. Blogging is an excellent way to show that you know what you are talking about and are a trusted source in your niche market. Share your opinions, research and stories in the field. Consumers appreciate real life stories backed by evidence and experience.
4. Search engine optimization
Page views come from traffic. Traffic comes from social media, guest posts, features, and BACKLINKS. Back links are the clickable words and website addresses that route back to your home page. Like the link in your Instagram bio. (The link to your website that SHOULD be in your Instagram bio). The more of these backlinks floating around on the internet that link to your website, the higher you will rank in the search engine. Search engine optimization is a set of tools and rules that teach you how to write and blog to create more backlinks. When a customer searches for a service that you offer, your ideal positioning is to be somewhere on the first page of Google results, because let’s be frank, no one likes having to go to the second page to find what they are looking for. Blogging creates more red flags for google that say “We offer this service, give us customers”. This is of course the oversimplified version of how SEO works, but for current purposes all you need to know is that blogging improves your search engine optimization.
5. Be a competitor
Blogging forces you to do research. As a professional you should already be doing loads of research in your field. Having to provide quality content multiple times a week to a growing audience will force you to become an innovator. In your niche market, you want to be a competitor and to do so you must be at the forefront of new ideas and trends. When consumers see that you are the leading authority, they will prefer your brand over others. Now that is how you compete!
When you go through the trouble of purchasing a domain and building a website, you want to capitalize on it’s potential. One of the primary ways to do so is via blogging. Don’t let your internet space go to waste! The key to blogging is planning and consistency. When you provide your readers with consistent and quality content your following will grow across all your channels. Blogging can be time consuming but there are ways to cut down on the time it takes to put together great content like hiring a copy writer or extensive planning and a writing marathon! No matter how you get it done, blogging is an investment. You must first invest in yourself before others invest in you.