Intro to branding

Your voice, your visuals, and your vision is your brand. People have come to confuse what the word brand means. Your logo is not your brand. A logo is a representation of your brand. If someone were to show you the Nike logo, the way the logo makes you feel is the brand itself. Branding is the way you as a business owner communicate the essence of your company. The emotions a consumer feels when looking at a logo is a composition of three levels of experience he or she has had with that company. Visual is the initial form of interaction most consumers have with a company. You see brand colors, logo and images from social media tagged with a business.

The second encounter a consumer has with a company is usually voice. After seeing visuals, most people seek more answers and begin to read or do research on a company and what it offers. Lastly, comes vision. After a customer has decided they approve of a company’s visuals and understand their voice, the psyche seeks to identify with the vision of the business. Consumers prefer to shop with businesses that share values and beliefs like their own.  With so many options available in the marketplace small differences become deciding factors. As a business owner, you must keep in mind that success is in the details. Take advantage of branding, as it communicates to your customer what your business is about.

There are branding experts flooding the market right now. Many of which are qualified and amazing to work with. As a new business owner, however, you want to save money wherever you can. Reading through this eBook will give you a general idea of how you want to define your brand. Whether you decide to go full fledge DIY with your branding or decide to hire a specialist, you will need to invest time into branding. The blog posts in this section will help you figure things out.