Know what sets you apart. Before you release any products or think of presenting yourself to potential consumers be ready to answer the question “What makes you different?”. There are a lot of markets that are
Even in markets where there is not an overflow of the same products having a competitive advantage will increase your sales. With the surplus of options consumers
List a few things that make your business unique. Include not only product
Do your research! Acting like you are the only brand in the world is not going to make you stand out to the consumer. You should be researching your competitors. Big companies like Walmart, Sprint, and McDonalds have teams of people that are responsible solely for researching the competition. Knowing what your competitors are doing will help you stay relevant. Keep a running list of your biggest competitors.
Check their social media and websites daily. These competitors should have a similar niche and target audience. This is called market research and will help you when you begin to develop more products as time goes on. Watch how the target audience interacts with different businesses on different posts and learn from their trial and error. Even