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The visual design of your eBooks and freebies in Canva is a vital part of your branding. Whether you are a solopreneur, small business owner, or just about to start a new venture, a quality brand identity can set you apart from competition and attract your ideal clients/customers.
So often, people think that “branding” is a term that is simply interchangeable with “logo.” Not the case, my friends! Branding, though it seems like a buzz word currently, is the expectations you establish with your audience, that compels them to choose you over competition. This includes brand identity (visual aspect), message, tone of voice, and how your customers feel when they engage in your brand.